What advice or tips could you provide to potential clients looking for a designer like you?
Think about the kind of questions they may ask themselves when sourcing artists or designers for a project. What kind of concerns do they have? What kind of queries do you receive on a regular basis?
Use this information to create downloadable lead-in magnets or content and attach it to a mailing list.
Heads up (make sure to notify those who download any free content about their being added to a mailing list with clear ways to opt out.)
Group up with other creators to host an exhibit, or if you want - go it alone, although collective exhibits are a great way to increase visibility and attract clients for all involved as each persons individual communities will be accessible.
You can host publicly accessible virtual exhibits for free or £10 a month on platforms such as:
In light of recent outages, now more than ever - people are realising the importance of diversifying outlets and communication methods.
The Dots is a great place to connect, as is LinkedIn and Pinterest (which is actually a search engine.) It may also be a shout to consider elements of PR (although admittedly, that isn't an area I know much about - PRFORTHEPEOPLE are a great resource for this.)
Mailing lists as mentioned on a previous slide is also an amazing way to generate warm leads and connect with potential clients.
Boosting your SEO (search engine optimisation) means to make your website more visible on relevant Google searches.
Look up key words, phrases or questions you can relate to with your products, services and content. Investigate the kind of things people are commonly searching for in relation to your field and include these keywords and phrases on your websites.
A great way to do this is through blog posts, project descriptions and alt text on image descriptions.
If you've got 'designer' in your bio, people want to see designs on your platform.
If they have to go digging to find your content they are likely to go elsewhere. We are a nation of impatient people and want to see things instantly.
Your work related pages and appearances need to do what it says on the tin - so if you've got nothing but images of you and your (very) cute doggies on your freelance profiles, there will be a huge disconnect, making it harder to build trust and authority.